Pete Pallett Writes

GATHER from Petcurean

GATHER Brand Story:

Crafted from certified and organic ingredients, sustainably produced.

Our idea behind GATHER was to craft a new kind of pet food, using certified and organic ingredients, perfectly blended and balanced to provide your dog or cat with premium quality, natural nutrition. So we searched for and found a handful of farmers, growers and fishers of the highest integrity, who were practicing the responsible, sustainable production of extraordinary quality ingredients. We visited each and every one; kicked at the dirt in their fields, inspected their farms and stood on their boats to make sure they were the perfect fit for us. Those who survived our scrutiny and earned our confidence have become our secured sources and trusted partners in GATHER. This ensures we can trace each ingredient back to its source, with absolute confidence. Want to know where our cod comes from? We’ll not only tell you where it was caught, but the skipper’s name, too. Hey, Shaun!

GATHER helps keep your pets healthy, happy and loving life, as naturally as possible, using functional, whole food from the earth and oceans, with nothing added that’s not needed. And all the while, minimizing the footprints (and pawprints) we leave behind. We gather you’ll like it.

Scope: Writing of Brand Story, Brand Launch Creative, POS
In Collaboration With: Subplot Design Inc.
For: Petcurean Pet Nutrition