Pete Pallett Writes

Mindfield Group

Brand Story (Excerpt):


The “mindfield” is the space in which like-minds are brought together, to connect. Where job seekers with the right qualifications, expectations and attitudes, find the right jobs, with the right employers. A place where perfect matches are made. And it’s our exclusive, proprietary domain. The Mindfield. We created it. And we created the techniques that make these connections possible. We are our own best case study. The people who are attracted to the kind of work we do here at Mindfield, are driven by creativity and analytics. We are all of like-mind. We work here because it’s challenging, and every day we’re presented with new puzzles to solve, given new questions to answer, and driven to find better ways to make things work. This remarkable chemistry has helped us grow into one of the most successful recruitment organizations in North America.

Scope: Brand Story, Web Copy, Environmental Signage
In Collaboration With: Talia Cohen
For: Mindfield Group