Pete Pallett Writes

NOW FRESH Stews and Pâtés

So fresh, like it's served straight from the pot.

Already highly-regarded for its premium-quality pet food and its commitment to enhancing the life and vitality of pets, Petcurean decided to extend its popular NOW FRESH line with stew and pâté recipes for dogs and cats. Not only were these completely-new recipes made with 100 percent fresh wild salmon, turkey, or pork; this launch marked the transition of NOW FRESH wet foods from being canned, to being packaged in industry-leading recyclable and reclosable Tetra Pak® cartons.

Scope: Writing of Brand Copy, Collateral, POS & Trade Materials
In Collaboration With: Subplot Design Inc.
For: Petcurean Pet Nutrition