Pete Pallett Writes
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Spike Dog Treats

Brand Story:

TREAT OTHERS AS YOU'D LIKE TO BE TREATED

PLEASE NOTE: SPIKE™ treats have been known to induce lip quivering, bum shaking, uncontrollable drooling, tail-chasing and other unpredictable, unexpected and endearing behaviours such as high-fiving, belly-baring, paw swipes, head-bops, and assorted yipping and yelping due to their unusually high content of premium quality meat proteins, anti-oxidants and “superfoods” like chia, pomegranate and kale, all lovingly prepared by your friends at Petcurean, who promise you that SPIKE™ contains only all natural ingredients, with zero by-products, added growth hormones, artificial preservatives, flavors or colors. Whew. Who wants a treat?

Scope: Writing of Brand Story, Packaging Copy, Spikeisms, Web Banners, Collateral
In Collaboration With: Subplot Design Inc.
For: Petcurean Pet Nutrition

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