Pete Pallett / Freelance Senior Copywriter / Vancouver BC
Pete Pallett / Freelance Senior Copywriter / Vancouver BC
Copywriting of Print and Radio Campaign
RADIO COMMERCIAL SETUP: A female tour guide brings groups around to homes that are unstylish and outdated, so that they can marvel at these “museums of decorating oddities”. Unfortunately, the homeowner is present when the group waltzes in, unannounced. Our tour guide is glib and blissfully unapologetic to the homeowner; she feels they should be grateful to know that a solution to these design dilemmas is near, in the form of the Vancouver Home and Interior Design Show.
SFX: DOOR BELL, DOOR OPENS IMMEDIATELY AND GROUP BARGES INTO HOME
TOUR GUIDE: (SINGS OUT) We’re he-re! (TO GROUP MEMBERS) Now, group, if you think this living room is quaint, wait ‘till you see the bathroom!
TOUR GUIDE OPENS DOOR TO BATHROOM, SFX OF SHOWER:
TOUR GUIDE: ...shag carpeting on the toilet seat...
SFX OF SHOWER CURTAIN OPENING AS HOMEOWNER POPS HIS HEAD OUT OF THE SHOWER: Uh....excuse me??!!
TOUR GUIDE (IGNORING THAT HE’S PRESENT): LOOK at those daisy stick-ons in the tub!
GROUP EMITS A COLLECTIVE “OOOOOOOO”:
HOMEOWNER: This is MY house!!!
TOUR GUIDE: Poor man, maybe it’s time to update your look!
ANNOUNCER: The VANCOUVER HOME + INTERIOR DESIGN SHOW at BC PLACE...for design solutions, helpful advice and cool new products. Four days only, September 18th to 21st. Buy your ticket at vancouverhomeshow.com.
My Contribution: Copywriting for Websites, Print Campaign Direct Mail, Radio Commercials, B2B
In Collaboration With: Free Agency Creative
For: DMG World Media / Home Shows