Pete Pallett / Freelance Senior Copywriter / Vancouver BC
Pete Pallett / Freelance Senior Copywriter / Vancouver BC
Copywriting of Website, Packaging and Social Campaign
Our work developing Veggemo, the first non-dairy milk to originate from veggies, took place over two years. The market was dominated by products with very similar, very practical branding. So, to break through and tell Veggemo’s story, we took the brand into the unexpected and delightful, from its name right down to the quirky illustrations. Industry excitement for Veggemo was evident at launch ,with the brand being honoured as one of the most innovative new products at natural food expos throughout Canada and the US. Veggemo continued to expand across North America, was launched in China but sadly, failed to obtain a badly-needed third round of financing and became unsustainable. Very disappointing all around, but such a fun project to work on.
My Contribution: Copywriting of Website, Packaging Copy (2nd iteration), Paid & Earned Social, Magazine Ads and Trade Support Materials
In Collaboration With: Pendo Design
For: Global Gardens Group / Veggemo