Pete Pallett / Freelance Senior Copywriter / Vancouver BC
Pete Pallett / Freelance Senior Copywriter / Vancouver BC
Copywriting of Consumer Launch Campaign
A consumer-facing campaign to support the growth of GATHER by Petcurean, focused on telling the story through messages on dog tags. We figured, just as every vegan will TELL you they're vegan, so too will dog owners who practice a sustainable life, eat healthy, organic foods, etc.
My Contribution: Concept/Copywriting of Ads for Paid and Earned Social Media
In Collaboration With: Subplot Design Inc.
For: Petcurean Pet Nutrition