iovation, the international authority in online fraud prevention, can immediately detect the good and the bad stories behind billions of devices as they attempt to connect to some of the world’s largest and most critically-important websites. Our challenge was to amplify iovation’s presence at trade shows, attracting potential new clients and increasing sales. Expanding on the primary theme, 64 connected tablets were incorporated into the front of the booth, each asking “Which device will you trust?”. Visitors were drawn to use the tablets to play an interactive game; this was supported by a informational giveaway with the value-added bonus of a complementary Tile. This proved to be an engaging traffic-stopper and icebreaker that ultimately resulted in twice the number of leads being generated over previous trade show efforts.
Scope: Creation of Theme, Writing screens for interactive exhibit, Writing of support materials including promotional handout In Collaboration With: Pendo For: iovation