Mindfield Group

Copywriting of Brand Story

Mindfield: connecting like-minds.

The “mindfield” is the space in which like-minds are brought together, to connect. Where job seekers with the right qualifications, expectations and attitudes, find the right jobs, with the right employers. A place where perfect matches are made. And it’s our exclusive, proprietary domain. The Mindfield. We created it. And we created the techniques that make these connections possible.

There are always employers needing people to fill hourly workforce positions. And, there is always a group of people who are looking for employment. But as employers know, there is usually only a small percentage of qualified people within the larger pool. While it is still relatively easy to have job-seekers apply for an available position, it’s far, far more challenging to find the perfect applicant amongst the many.

When an employer works with Mindfield, we are able to find those candidates who are qualified, with exactly the right expectations and attitudes, and who will excel at the positions they fill. That’s because we ensure that employer and employee are of like-mind. When that connection is made, is when a powerful hourly workforce is created.

Finding like-minds is critical. Finding like-minds creates tremendous efficiencies in productivity and economy, greatly reducing turnover and absenteeism, and virtually eliminates the risk of hiring the wrong employee. Unsuitable candidates never even enter the picture. We are able to provide employers with proven probabilities, rather than possibilities.

We are our own best case study. The people who are attracted to the kind of work we do here at Mindfield, are driven by creativity and analytics. We are all of like-mind. We work here because it’s challenging, and every day we’re presented with new puzzles to solve, given new questions to answer, and driven to find better ways to make things work. This remarkable chemistry has helped us grow into one of the most successful recruitment organizations in North America.

My Contribution: Copywriting of Brand Story, Web Copy, Environmental Signage
In Collaboration With: Talia Cohen
For: Mindfield Group