Pete Pallett / Freelance Senior Copywriter / Vancouver BC
Pete Pallett / Freelance Senior Copywriter / Vancouver BC
Writing of Brand Story and Website
A few months into the pandemic, I was contacted by Anne Marie Pellerin, the founder of LAM LHA, an aviation security consultancy in France that serves tech & airline/aviation clients in Europe and North America. She's a joy to work with, and I can see why leaders in tech and aviation are constantly seeking her counsel.
Like many people in complex industries, Anne Marie was having difficulty articulating LAM LHA's offerings and benefits in simple language. I call this "PowerPoint Speak". While it may be fine with an internal audience, it's lost on CEOs and stakeholders who may not have a grasp on the language (or the patience to decipher its meaning). Her brand identity is so refreshing in her business niche, and her brand voice needed to echo that. The newer, simpler positioning is now:
"LAM LHA collaborates with leaders in tech, aviation, transportation, and government to find newer, better, safer and more efficient ways to secure people and goods on the go."
I provided LAM LHA with a new brand voice (based on "optimism in a changing world"), a Unique Value Proposition (in varying lengths, for use in any number of situations), creative direction and copywriting for a refreshed landing page, and content strategy for a refreshed newsletter.
My Contribution: Content Strategy, Creation of Brand Tone & Language, Copywriting of Website
In Collaboration With: Anne Marie Pellerin, LAM LHA