About Pete Pallett

I work with agencies, creative shops, designers and directly with brands, organizations and causes on all things strategic and creative; from name generation for a new product or service, through to creative direction and copywriting materials for all stages of a brand's development, growth and success.

I conduct: Interviews & Focus Groups • Brand Development Workshops • Competitive & Comparative Analyses • Brand Audits • Analysis for Key Insights and Opportunities

I develop: Brand Positioning • Naming • Brand Attributes • Brand Personality • Brand Voice and Tone • Brand Voice Guidelines • Key Brand Messaging • In- House Creative Teams Training

I write: Social Campaigns • Website Content • Packaging Copy • Brand Videos & Films • Digital Ad Campaigns • Print, Television & Radio Advertising • Trade Campaigns • Point-of-Sale Materials • Experiential Displays • Collateral Materials • Annual Reports & Corporate Communications

P.S. I can also work with or supervise your in-house content creators. I facilitate workshops centred on brand writing, writing to your organization’s style, and on the importance of collaboration (and how to collaborate successfully).

A note on Generative AI: I am 100% human-powered. I believe Ai-generated copy really only looks good to those who prompted it. It misses the heart; and often, the point. t is devoid of any touches of humanity- the very thing people seeking authenticity and true connection are increasingly hungry for.

Over the years, I've had the pleasure of creating memorable and effective work for clients as diversified as:

Ad Agencies & Production Companies: Scholar (Los Angeles), Cossette, DDB, Strategies 360 (Washington), 123West, Will Creative

Tech & SaaS: TransUnion/iovation, LAM LHA Security Innovation (Paris), Curie Technologies/petiteC (Paris), sgsco, Modern Health (USA), RIM (Research in Motion), Kardium, OptiSolve

Healthcare: Health Canada, Modern Health (USA), Canadian Public Health Association, Surrey Hospitals Foundation, Vancouver Spine Surgery Institute, Strata Health, Canadian Celiac Association, Canadian AIDS Society, Kardium

Education: Beedie School of Business at Simon Fraser University, University of British Columbia, Keyano College, OSPI Core Plus (Washington State)

Government: Government of Canada, Health Canada, Industry Canada, Canada Food Inspection Agency

Events: VANOC (Vancouver Olympic Organizing Committee),

Consumer Packaged Goods: Kimberly- Clark, Petcurean Pet Nutrition, Huggies, EFFEM Inc., MARS Brands, RC Pet Products, Open Farm, Breyers Ice Cream, Kraft Foods, Nabob Coffee Co., Swiss Water Decaf, Lamb Weston, Levi’s, Carhartt, GWG, Lee Jeans

Tourism: Canadian Tourism Commission, Destination Vancouver

Hospitality: McDonald's Restaurants of Canada, Earls, Hy's Restaurants, 7Eleven

Public Service/Not-for-Profit: Belonging Network, First Nations Health Directors Association, Association for Energy Affordability (NYC), Plastic Bank, Pacific Salmon Foundation, Bering Straits Native Corporation, Bristol Bay Native Corporation

Energy: BC Hydro, Canadian Nuclear Association, Association for Energy Affordability (NYC), SaskPower, Teck Cominco, Bow Valley Offshore Drilling

Financial: Vancity Savings, Assiniboine Credit Union, Steinbach Credit Union, Canada Deposit Insurance Corporation

Creative samples below.