Pete Pallett / Freelance Senior Copywriter / Vancouver BC
Pete Pallett / Freelance Senior Copywriter / Vancouver BC
Copywriting for Convention/Event
iovation is the world's largest device-based fraud prevention network, securing millions of transactions and preventing an average of 250,000 fraudulent activities every day. Each year, iovation hosts Fraud Force, an industry summit that unites fraud professionals from around the globe to connect and collaborate with a single, unifying objective: finding ways to provide customers with seamless and positive authentication experiences, while protecting businesses from fraud. The Fraud Force community enables attendees to participate in open discussion with their peers, connect with the iovation team, access white papers and share the latest intel. The theme we developed, Fast Forward, created a heightened sense of urgency for attendees, and reinforced the idea that the online fraud prevention industry needed to move faster in order to stay ahead of fraudsters.
My Contribution: Creation of Event Theme, Copywriting of Brochure, Direct Mail, Web, Collateral, Display, Environmental
Creative Directors: Don Cleland, Peter Ladd
In Collaboration With: Pendo
For: iovation