Pete Pallett / Freelance Senior Copywriter / Vancouver BC
Pete Pallett / Freelance Senior Copywriter / Vancouver BC
Story Development, Concept and Copywriting
What does it mean to truly care for our pets? It means we nourish them, for life. What ways do we care for them and nourish them?
Cuddle
Comfort
Play
Protect
Walk
Exercise
Feed
Heal
Pamper
Defend
Explore
Teach
The story I wrote for the campaign says it all:
When we make the decision to bring a dog or a cat into our lives, it’s a big, life-changing moment. This is a living, breathing being. A little soul, who will depend on us for the rest of its life. Our natural instincts are to hold and protect these precious creatures. They’re our babies, from the moment we first see them, to their final days. This feeling is deep and primal. And throughout our lives with our pets, we do our very best to protect and care for them, to ensure their health and happiness. Sometimes, it seems like every little thing they do for us in return, is a reward, a moment that we cherish and that brings us profound joy. We all want our cats and dogs to live long, safe, healthy and happy lives. And, of course, a very important part of this is what we choose to feed our pets.
Campaign elements included:
Digital and Print Advertising, Paid & Earned Social
P.O.P and Trade Activation
My Contribution: Concept Development, Copywriting
In Collaboration With: Subplot Design Inc.
For: Petcurean Pet Nutrition