Foundational Brand Copy©

Are you a business, organization or cause, and thinking of refreshing and revitalizing your brand? And have you asked yourself, "Where the heck do we start?"

Purely by happy accident, I stumbled upon and developed the concept of Foundational Brand Copy©. What exactly is that?

We start by talking. Long-talking. You'll tell me who you are, where you're at, what you stand for, why you're different (if you even know yet), and what you're hoping to achieve in the market. Then we dive deep. Stimulated by what you've told me, I'll go off on tangents, challenge you, ask for explanations and reasons, and get you to think more about your brand than you possibly ever have. I can interview your team members. Your clients. Your customers. Learn about your competition. Who they are, what their threat is, what they're doing right, and differently. I'll wade through your white papers and blogs and everything and anything you have, then put all that aside and write from my heart, and my head.

The resulting Foundational Brand Copy© can be anywhere from two to four pages long. It's your whole story. Everything anyone needs to know, or should care about. Everything YOU should care about. Included is your Brand Voice and Tone. The kind of language you use, and how you sound. Are you funny? Coy? Smart-ass? Likeable? Authoritative? Let's find out. There may even be a tagline hidden in all this.

I also recently coined a new phrase. Chunkable©. This Foundational Brand Copy is highly Chunkable; there are headlines and subheadlines and bursts and blurbs of copy that you can choose to use all together as your story, or you can remove chunks and make a shorter story, or grab some chunks and use them in social or presentation decks. It's pretty cool and provides my clients with options, ROI and incredible value.

P.S. this is also a perfect option for start-ups.

Tap on the project names below to view my work. If you don’t see what you’re looking for let me know, I probably have it in the back.

604.338.4490 / pete@petepallett.com